Cassiy Johnson’s story is about turning the tables without a college degree. After being furloughed from her daycare sales job in 2020, Cassiy stumbled upon the idea of print-on-demand through a YouTube video.
She quickly jumped in, designing T-shirts on her phone and selling them on Etsy.
Print-on-demand is about creating designs for products like T-shirts, mugs, and tote bags, then sending orders to manufacturers who print and ship on request. It wasn’t long before Cassiy’s side hustle took off, allowing her to ditch her day job.
She diversified into three income streams: her Etsy shop, another store called StopMockAndRoll, and a YouTube channel teaching others her methods.
Her YouTube channel has become a gold mine. Cassiy’s print-on-demand store alone raked in over $766,000 since 2020, hitting a record $100,900 in sales in just one month. Despite a recent hiccup due to a drop in sales conversion rates, Cassiy’s not slowing down. She’s already set up a new store.
Cassiy’s journey from dropping out of high school at 16, to becoming a top salesperson and now a successful entrepreneur, is nothing short of inspiring.
