For John Paul DeJoria, co-founder of two billion-dollar companies, handling rejection is the cornerstone of success. He urges aspiring entrepreneurs to brace themselves for the inevitable “no.”
DeJoria’s own path to success, leading to a $3 billion net worth, was paved with rejection. From selling door-to-door to facing a shaky start with Paul Mitchell, he learned not to let rejection deter him. This resilience fueled his success, eventually turning Paul Mitchell into a hundred-million-dollar brand.
When he ventured into the spirits market with Patrón, DeJoria once again encountered skepticism, primarily due to Patrón’s higher price point. Yet, his unwavering belief in the product’s excellence eventually led to a massive payoff when Bacardi acquired Patrón.
Rejection is a universal experience, DeJoria notes, and embracing it is vital for growth in any venture.
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